The prescription of a new generation

Citation: 

Loe, M. (2008). The prescription of a new generation. Contexts, 7(2), 46-49.

Abstract: 

The article discusses prescription drugs and their influence to the new generation. The article implies that college students in the United States are raised in a society that upholds such drugs as everyday commodities or even as school necessities. It is stated that the drugs, which include medications for Attention-Deficit Hyperactivity Disorder (ADHD), are socially branded and advertised directly to the consumers unlike other commercial products. As a result, college students take prescription drugs to be able to withstand the competition for college admission, a scenario which the article investigates.

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