Self-reported alcohol consumption and sexual behavior in males and females:

Abstract: 

The article presents a study which compares the results of the traditional self-report survey technique and an alternative approach, the unmatched count technique (UCT) to examine the efficacy of the UCT as a preferred means of collecting base rate or aggregate level data on the sensitive subjects of excessive alcohol consumption and its negative effect on sexual decision making. This study employed large student sample from a Midwestern University in the U.S., in which randomly assigned students completed either traditional or UCT. The study addresses several shortcomings in the literature, contributes to the emergent empirical research employing the UCT, and casts a critical eye on prevailing base rates. Also discussed are policy implications and avenues for future research.