Winning isn't everything: A case study of high-risk drinking the night of the 2006 national championship football game.

Abstract: 

The article presents a study which assessed high-risk drinking among college students the night of the 2006 National College Football Championship game in the U.S. Findings of the study revealed that while nearly 50% of students reported drinking the night of the game, less than one third of students engaged in high-risk drinking. It is noted that college students watching the game at on-campus alcohol free venues were three and half times less likely to engage in high-risk drinking than student viewing the game in other venues. Also discussed is the importance of advance planning of prevention efforts such as the police patrolled and barricaded celebration zone.