Online Resources

Social Norms Marketing

ResourceOrganization
A Call to Action: Changing The Culture Of Drinking At U.S. CollegesNational Institute on Alcohol Abuse and Alcoholism (NIAAA)
A Guide to Marketing Social Norms for Health Promotion in Schools and CommunitiesMichael P. Haines, H. Wesley Perkins, Richard M. Rice, and Gregory Barker
A Response to "A National Evaluation of Social Norms Marketing Interventions"Alan Berkowitz, National Social Norms Institute
Catalyst Reprint: Environmental Management and the Prevention of Other Drug AbuseHigher Education Center
Challenging College Alcohol Abuse (CCAA)SAMSHA Model Programs
Frequently Asked Questions about the Social Norms ApproachThe National Social Norms Institute (NSNI) at the University of Virginia
Hobart and William Smith Colleges Alcohol and Other Drug Education ProjectHobart and William Smith Colleges
MOST of UsThe Social Norms Network
National Social Norms InstituteUniversity of Virginia
Solutions to Community Alcohol Problems: A Roadmap for Environmental PreventionMarin Institute
What Colleges Need to Know Now: An Update on College Drinking ResearchNational Institute on Alcohol Abuse and Alcoholism