Exposure of African-American Youth to Alcohol Advertising, 2003 to 2004

This report from The Center on Alcohol Marketing and Youth (CAMY) details the exposure of African-American youth to alcohol advertising in magazines and on radio and television in 2003 and 2004. Findings demonstrate that African-American youth continue to be exposed to more alcohol advertising than youth in the United States in general, even though African- American youth have tended to drink less than youth from other racial and ethnic groups. Among other findings, the recent report demonstrates that African-American youth ages 12 to 20 were consistently exposed to substantially more magazine advertising for distilled spirits and beer than were youth in general. The report discusses the findings in light of the fact that although African-Americans may drink less than the general population, they suffer higher rates of alcohol-related problems.