Youth Exposure to Alcohol Advertising on Television, 2001 to 2007

A comprehensive review of television advertising practices by alcohol companies from 2001–2007 finds an increase in youth exposure to alcohol advertising and relatively few industry-sponsored “responsibility” ads. The new study, released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, evaluated advertising trends and identified the best and worst brands with regard to youth exposure to alcohol.