How is the alcohol industry "managing the environment"?

• The alcohol industry is able to pour millions of dollars into marketing their product, appealing to college students through promotions and ads with very compelling images. They use sex, sports stars, celebrities and other gimmicks that they know will draw students in.
• Local alcohol wholesalers and retailers (on-sale and off-sale) also play a role. Some, less-scrupulous, appeal to students to come in and get loaded, offering low price promotions, while others may also exert political power to keep taxes down. However, local industry segments are also community members and increasingly are discovering that they can thrive economically without undue promotion of high-risk alcohol sales and service practices.

In addition to this, enforcement of laws is under-funded, and a significant percentage of retail outlets take advantage of that by selling to minors.