How do I start a social marketing campaign?

To develop a social marketing campaign, it is necessary to conduct a survey to assess actual and perceived drinking behaviors on your campus. This information will be key in helping you design your messages to be specific to your campus and in tracking changes that may occur as a result of your campaign. For help conducting a survey, developing campaign messages, or evaluating a campaign, visit the Research and Evaluation of Social Norms Campaigns . Additionally, the Center’s two-page publication Social Marketing for Prevention has tips on how to get started.