How expensive is a social norms marketing campaign?

The cost of a social norms marketing campaign varies depending on the media used (college newspaper, posters, flyers, TV or radio public service announcements) and the length of time the campaign takes place. While you can certainly incorporate messages about accurate drinking norms into any of your AOD program efforts, it may be necessary to generate additional support, such as governmental funding, institutional support, and local sponsors, to implement a sustained social norms marketing campaign. Students can also be mobilized to disseminate accurate information with one another in natural social settings, thereby challenging misperceptions in the venues where they may most often occur.