What are specific schools doing to solve the problem?

Question:

What are specific schools doing to solve the problem?

Answer:

  • Social norms marketing has shown effectiveness in a number of schools over a two-year period:
    • Hobart/William Smith Colleges: high risk drinking was reduced by 21%
    • University of Arizona: high risk drinking was reduced by 21%
    • Western Washington University: high risk drinking was reduced by 20%
    • Northern Illinois University: high risk drinking was reduced by 18%
  • Schools have also developed campus and community coalitions, alcohol-free options, curriculum infusion, policy changes, academic reform, etc.
  • The five recommended environmental strategies of prevention include:
    1. promoting alcohol-free options
    2. creating a healthy normative environment
    3. restricting marketing and promotion
    4. restricting availability
    5. developing campus policies and enforcing laws
  • For more information, see the Field Examples section of the Web site.

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