What can I do to ensure long-term survival for my program initiatives?

Although a coalition provides broad-based support for AOD prevention efforts, many groups have found that one or two very committed people coordinate its work. Institutionalizing your programs will ensure that the efforts of the coalition will continue, even if those key players should leave.

Some concrete steps for institutionalizing and sustaining effective programs are listed below:

• Solicit support from top school administrators and other key stakeholders who will advocate for the program.
• Link the program’s objectives to goals that are important to the institution such as providing a safe and healthy environment conducive to academic achievement.
• Develop a long-range plan that includes a blueprint for utilizing initial funding to institutionalize and sustain alcohol and other drug abuse prevention programs.
• Establish relationships with local, regional, and statewide officials to help build support for the coalition’s prevention efforts.
• Market your program—let people know that addressing AOD issues is a priority and how prevention programs can benefit the campus and community.
• Disseminate evaluation data from the coalition’s work to show positive outcomes; successful programming can generate future funding.