Anheuser-Busch pulls promotions at some colleges

By Emily Fredrix

"Anheuser-Busch InBev is dropping its 'Fan Cans' promotions from communities around the country where colleges have complained that the effort--which sells cans of Bud Light in school colors--promotes underage drinking and infringes on trademarks."

"The Federal Trade Commission has discussed the issue with the brewer, both the agency and the St. Louis-based brewer said. Regulators are concerned that cans will be marketed to fans under the legal drinking age of 21, said Janet Evans, a senior attorney at the FTC responsible for alcohol marketing issues. ..."

"'When you've got a college campus audience you've got a very large number of persons who are below the legal drinking age there, and in addition, you've got a population that engages almost exclusively in binge drinking,' [Evans] said. ..."

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