Bellyful of booze: CU grads offering way to sneak liquor into stadiums

By Lance Vaillancourt

"Developed by Leeds School of Business grads Peter Tanoury and Peter Engler, the Booze Belly is a rubber flask designed to strap onto people's stomachs and allow them to sneak alcohol into sporting events and concerts."

"In spite of the potentially controversial nature of the product, Tanoury said he hopes to see the Booze Belly become successful at CU and in college towns across the country..."

"Tanoury and Engler introduced the Booze Belly -- which holds 750 milliliters and retails for $12.95 -- a little more than a month ago. They said the product already has displayed an excellent potential for success, causing them to more than quadruple their original order from 2,000 units to 10,000 units within the first two weeks..."

Full article available at http://www.dailycamera.com/news/2008/sep/30/a-bellyful-of-booze/