Binge drinking PSAs may actually encourage college students to drink more: study

March 5, 2010

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New York Daily News (NY)

By Sherryl Connelly

“Public service announcements aimed at shaming college students out of binge drinking may only send them back to the bottle.”

“A significant new study that found PSAs that strongly associate binge drinking with shame and guilt may only foster resistance to the message, AdAge reports…”

Full text article available at: http://www.nydailynews.com/lifestyle/health/2010/03/05/2010-03-05_binge_...

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