College drinkers given real data take notice

By Baldur Hedinsson

"Give college students a clue on how much their friends are really drinking, and those students will tend to drink less alcohol, according to a recent paper. ..."

"Scientists agree that scare tactics that highlight the harms of heavy drinking don't reduce alcohol consumption among youth. ..."

"Almost 30 years ago, health officials began using a novel method to combat alcohol abuse on campuses by informing instead of scaring. Students were made aware of how their drinking compares with others on campus in various ways. ..."

"A study that reviews research on different communication strategies found that individual feedback either via a computer or in person effectively reduced drinking among students. ..."

Full article available at: http://www.jsonline.com/features/health/51218707.html
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