Heavy Drinking Part of Social Acceptance for Young: Study

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Bloomberg Business Week (Online)

By Robert Preidt

"Many young people consider getting drunk an important part of being accepted as part of a social group, a factor that needs to be considered when creating anti-drinking campaigns, a British researcher says."

"'Extreme inebriation is often seen as a source of personal esteem and social affirmation among young people. Our detailed research interviews reveal that tales of alcohol-related mishaps and escapades are key markers of young people's social identity,' Christine Griffin, of the University of Bath, said in a British Psychological Society news release. ..."

Full text article available at:
http://www.businessweek.com/lifestyle/content/healthday/642999.html

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