Media images of alcohol can drive you to drink

By Amanda Gardner

"Young men who watched the movie American Pie with accompanying commercials for alcohol were more apt to grab a beer or glass of wine from the refrigerator, compared to those who watched a movie without the drinking prompts."

"This study shows for the first time the effect of on-screen depictions of alcohol and their influence on consumers' behavior, said the researchers..."

"The findings, which need to be confirmed in other groups of people and in larger studies, may argue for a sort of "rating" system regarding alcohol in movies, the authors stated..."

Full article available at http://health.usnews.com/articles/health/healthday/2009/03/04/media-imag...