N.C.A.A. is criticized for beer advertising

January 17, 2009

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The New York Times (NY)

By Joshua Robinson

"In the wake of college football's Bowl Championship Series and the opening stages of college basketball's conference season, which command hundreds of hours of television coverage, a Washington-based watchdog group has stoked the debate on the N.C.A.A.'s responsibility to control beer advertising during college sports broadcasts."

"In a study published Friday, the Center for Science in the Public Interest said that the N.C.A.A. had not lived up to the claim of its president, Myles Brand, that it had 'the most conservative and restrictive approach to advertising of any sports organization.'"

"Examining the ads broadcast during the three games of the 2008 N.C.A.A. Final Four and several 2008-9 B.C.S. games, the center found that 12 percent of the Final Four ads were for beer, compared with 6 percent of the B.C.S. ads..."

Full article available at http://www.nytimes.com/2009/01/17/sports/ncaabasketball/17ncaa.html?_r=2...

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