New campaign seeks to stem binge drinking

By Grace E. Merritt

"Lin says the message is getting through. In a survey to evaluate the campaign's effect, 10.9 percent of students reported drinking less during last year's Spring Weekend, UConn's notorious off-campus event.With this year's Spring Weekend only a month away, the campaign is ramping up again with some new messages..."

"Lin...has worked extensively with students to test various messages and get the vernacular just right. "They'd come back and say, 'This is too authoritative' or 'This one is cool,'" she said..."

"The campaign's website -- rememberlastnight.uconn.edu -- links to a Facebook page and a blog, where students may post their thoughts about, or experiences with, drinking..."

Full article available at http://www.courant.com/news/health/hc-uconn-binge-drinking-campaig.artma...