New rules for alcohol companies to advertise and market on social networks

By Emily Steel

"Alcohol marketers are going to have to start carding at the door to their social networking fan pages."

"Starting Sept. 30, spirits makers in the U.S. and Europe will be held to a new set of self-regulatory guidelines for advertising and marketing on social networking sites and other digital media designed to prevent marketing their products to kids."

"The new rules require restricting access to spirits makers’ official brand pages on social networking sites, like Facebook, to adults who are of legal drinking age. Marketers also are required to monitor those sites for inappropriate content and to promote responsible drinking. ..."

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http://blogs.wsj.com/digits/2011/09/20/new-rules-for-alcohol-companies-t...