State Attorney General urges Pabst to halt “Binge in a Can” campaign

"Tennessee Attorney General Bob Cooper has joined several other attorneys general who are asking Pabst Brewing Company to re-evaluate the current manufacturing and marketing of its Blast by Colt 45, which contains 12 percent alcohol in a single 23.5 ounce can. The attorneys general further urge the company to take steps to ensure that its marketing of Blast by Colt 45 does not target underage youth."

"In a joint letter to the company’s CEO and chairman, the attorneys general noted that such a highly concentrated alcoholic drink, manufactured and marketed as a single serving, amounts to a 'binge in a can.' The 23.5 ounce can of Blast contains 4.7 servings of alcohol when compared to 0.6 fluid ounces of alcohol in one standard serving, and drinking such a quantity in a short period of time amounts to binge drinking. 'It also typically results in acute intoxication that can be harmful for a variety of reasons, including impaired brain function, resulting in poor judgment, reduced reaction time, loss of balance and motor skills, and slurred speech. Coma and death can occur if alcohol is consumed rapidly and in large amounts,' the letter stated. ..."

Full text article available at: http://www.chattanoogan.com/articles/article_199488.asp