Taxi card targeted for students at bars

By Robert J. Hawkins

"Party-hearty college students are being offered another way home from the bar: a prepaid, one-price card that will be accepted by Yellow Cab drivers in San Diego."

"The 'RADD/My Safe Ride Home' cards are priced at $30 and are renewable, according to promoters. Taxi drivers collect the full $30 whether it is a $10 fare or a $60 one."

"The idea is to break down the reluctance of students to use taxicabs because of uncertain costs and also to give them an option to driving when they clearly shouldn’t, according to Marian Novak, a regional manager for RADD, a non-profit entertainment industry group focused on road safety. ..."

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http://www.signonsandiego.com/news/2011/jun/05/taxi-card-targeted-studen...