Team-color Bud cans leave colleges flat

By John Hechinger

"Dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools' team colors."

"Many college administrators contend that the promotions near college campuses will contribute to underage and binge drinking and give the impression that the colleges are endorsing the brew. Though some schools aren't interfering with the promotion, others are demanding that the sales be stopped. With students returning to campuses and the fall football season approaching, the 'Fan Cans' are also renewing the debate over the role of beer makers in encouraging college drinking."

"Anheuser-Busch responds that the campaign is aimed only at fans who can drink legally and that it has long supported efforts to fight alcohol abuse. It notes that the cans don't bear any school's name or logo. And it says it will drop the campaign near any college that makes a formal complaint. ..."

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