UC Merced gets grant to adopt U of New Hampshire’s sexual violence prevention program

"The University of New Hampshire’s nationally and internationally recognized sexual and relationship violence prevention social marketing campaign, the “Know Your Power Bystander Social Marketing Campaign,” has been adopted by UC Merced."

"The first sexual violence prevention social marketing campaign that engages bystanders, it helps prevent sexual and relationship violence and stalking by instructing community members to take an active part in stepping in and speaking up against these crimes, UNH said in a news release. 'Bystanders weigh the costs and benefits of intervening. Bystanders are worried about whether there will be retaliation against them by others, whether they will lose social status, or whether they will be physically hurt. We need community norms that work against those costs to support bystanders for making the choice to help,' says Sharyn Potter, associate professor of sociology and co-director UNH’s research and development unit UNH Prevention Innovations, which administers the Know Your Power Bystander Social Marketing Campaign. ..."

Full text article available at:
http://www.mercedsunstar.com/2011/09/07/2032558/uc-merced-gets-grant-to-...