WVU could make $1.2M on football game beer sales

By Vicki Smith

"Beer sales at Mountaineer football games could generate $500,000 to $1.2 million a season depending on the weather, attendance and team performance, but West Virginia University athletic director Oliver Luck said Thursday that money isn't his main reason for proposing them."

"Rather, Luck said his goal is to gain control over the drinking that already goes on at Mountaineer Field and create a more civil atmosphere that encourages people to bring their children and grandchildren so that the tradition lives on in future generations. ..."

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