Raising More Voices than Mugs: Changing the College Alcohol Environment through Media Advocacy

Media advocacy is an environmental strategy that can be used to support alcohol prevention and policy development efforts. This guide will help prevention program coordinators and students use media advocacy to bring attention to alcohol-related problems on campus and help win support for the solutions, while effectively countering the arguments of groups with differing viewpoints. Sections review the role of alcohol on college campuses, discuss the key elements of media advocacy, describe how to gain access to the media, and look at four policy areas that may be affected through media advocacy. (Developed by the Advocacy Institute.)