The Social Norms Approach:
Theory, Research and Annotated Bibliography
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The original version of this paper was written in August 2000. Since then, three revisions have been posted: in August 2001, in January 2003 and this revision of August 2004. To insure that you have the most recent version of this paper please contact the author before citing.
Preface - The State of Social Norms
Studies Documenting Misperceptions
Misperceptions in Specific Sub-populations
Do Misperceptions Predict Behavior?
Social Norms Interventions with Multiple Levels of Prevention
Norms Correction as Part of A Multi-Component Intervention
When Social Norms Interventions Are Unsuccessful
Issues in the Evaluation of Social Norms Interventions
Social Norms Interventions for Other Health Issues and Social Justice Issues
Last Update: September 10, 2004